
India's first naturally dyed clothing brand founded on a total commitment to sustainability.
Sustainability isn’t just part of what we do—it’s built into every decision we make. From the fabrics we choose to the way we package your orders, we aim to minimize impact and maximize care. Our process supports the planet, the people who make our clothes, and the customers who wear them.
Here’s how we do it:

GOTS-certified organic cotton and KVIC-certified Khadi cotton
We work with handspun, handwoven fabrics that are kind to your skin, the planet, and the artisans who make them. Every piece helps preserve traditional craft and rural livelihoods.

GOTS-certified dyeing techniques, safe for the planet
Our colors come from nature—not chemicals. We use a patented, zero-waste dyeing process that leaves no toxins behind. In fact, the water residue is so clean, our dyeing unit uses it to water their garden.

Coconut shell buttons, cotton labels, recycled packaging
Every detail matters. From trims to tags, we choose earth-friendly materials everywhere.

We make what’s needed, not more.
We produce in limited quantities to avoid waste. Unlike fast fashion, we don’t create excess stock that ends up in landfills. Every piece is made with purpose.

Natural dyes + screen printing
Naturally dyed clothes don’t have to mean dull designs. Our innovative method lets us create vibrant, screen-printed patterns—without harmful chemicals.
We’re committed to doing better—for the planet, for the people behind our clothes, and for you. Choosing sustainability shouldn't mean compromising on comfort or style—and with us, it doesn’t. Every piece you wear is a step toward a more thoughtful, responsible way of living.
Thank you for choosing to make a difference.