India's first naturally dyed clothing brand founded on a total commitment to sustainability.

Sustainability is Everything . .

Our Conscious Practices

Embracing Nature's Finest

Our garments are crafted exclusively from natural fabrics like organic cotton and khadi. By choosing these sustainable materials, we are committed to reducing our ecological footprint and promoting a greener fashion industry.

Vibrant Hues, Pollution-Free

We take pride in using natural dyes for all our prints and colors, ensuring that our artistic expressions come to life without harming the environment. By opting for natural dyes, we safeguard our water bodies from the pollution caused by chemical dyes.

Thoughtful Production, Less Waste

Our production process involves creating small batches, a conscious choice to avoid unnecessary resource consumption and prevent excess production from ending up in landfills. With every piece, we aim to contribute to a more sustainable and circular economy.

Design with Intention

The little details matter

which is why we use buttons made from coconut shells. By doing so, we actively reduce plastic consumption, making our garments not just fashionable but environmentally responsible.

Care for the Earth, One Label at a Time

Our dedication to avoiding plastic usage extends to all aspects of our garments. With cotton labels replacing other kinds of labels, we reaffirm our stance on sustainable practices, nurturing the environment for a better tomorrow.

Earth-Friendly Packaging

Our commitment to sustainability extends beyond the garments themselves. We take pride in using recycled paper for packaging, minimizing our reliance on single-use plastics.

Uniting style and sustainability

Introducing screen prints with natural dyes, a groundbreaking step towards eco-friendly fashion that doesn’t compromise your personal style. Now, you can proudly wear our garments, knowing you’re making a positive impact on the planet
Closing the Loop

100% Circular. 0% Waste

Whether aged or fresh, torn or intact, used or worn, nothing is discarded.

Welcome! to the circle of life!

Revive. Renew. Reimagine.

Switch to sustainable

We try to adopt sustainability in all our processes. You are making a big difference by supporting us. All you need to do is choose better alternatives.